Trusted Tire & Auto Repair

At Direct Tire & Auto Service, we will get your vehicle back on the road.  We will earn your trust with service excellence, smart value and our emphasis on convenience.  For years, we've been servicing Watertown, MA and the surrounding areas.

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Personalized tires selected by our owner, for our busiest customers

Welcome to Direct Tire & Auto Service

Since 1974, Direct Tire &  Auto Service has been providing customers in the Boston Area with the best value in automotive and tire service. We strive to develop relationships, not just customers, and many of our clients have been servicing their vehicles with us for 4+ generations. We know your comfort and safety are entirely dependent on how well we do our jobs each and every time you visit us. We will earn your trust with service excellence, smart value and our emphasis on convenience, such as our Loaner Car Program. We offer the Direct Tire Difference at our location in Watertown at 126 Galen Street. Call us at 1-617-923-1800 or feel free to stop in to anytime and see what we can do for you! Of course, you can contact us online as well. At Direct Tire & Auto Service, We’ll Brake, Shock & Exhaust You!


Do you need tires?

You’re in luck! You can easily search our tire inventory online through TireTutor. We carry an extensive selection of tires for all cars. All season, winter, performance, premium brands, you name it and we have it.


Our Reviews

Our customers love us. Here are a few reviews to show why.  But stop by our Watertown, MA location and see for yourself!  We promise to take the best care of you and your vehicle.


Our Legacy & Future

Barry Steinberg founded Direct Tire and Auto Service in 1974 with one thing in mind: Offer Boston Motorists a level of Customer Service that had not existed before.  And for 47 years, the Direct Tire Difference has been, and will continue to be, the gold standard of auto service in the Boston area.  When the time came for Barry to hand over the reins, there was only one choice:  Longtime GM Bob Lane.  Bob had worked by Barry’s side for 25 years, learning everything there was to know about continuing The Direct Tire Difference.  A few years back, Barry and Bob started working towards the transition and in June of 2021, it came to be. Bob is proud and honored to be the one to continue Barry’s mission of exceptional customer service.  We miss Barry but are very excited about where Bob will take Direct Tire and Auto Service. Onward!

Our Story

"To us, positive reviews on Yelp, Google or our Facebook page are the biggest compliments you can give.  If you have any questions, feedback or concerns, I'd love to hear from you personally by phone at 617-293-5221 or email at" - Bob Lane, Owner

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Location & Hours

We're Open For Business

Monday - Friday: 8am to 6pm
Saturday: 8am to 12pm
Sunday: Closed

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Save up to $400 per year with our FREE seasonal change over package, included in the purchase of 4 winter tires for most vehicles.  Call for details.