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Features
1 out of 4 premium vehicles sold in North America is equipped with MICHELIN® tires.
Enhanced ComfortControl with PIANO Noise Reduction Tuning combines frequency cancelling shoulder grooves and block chamfers with ultra smooth belts resulting in an exceptionally quiet ride.
Latest generation of advanced rubber compound maintains tread block flexibility in cold temperatures to help grip on snow and ice, while sharp lateral groove angles bite into snow to handle turns with confidence in winter conditions.
Benefits
MICHELIN Primacy™ tires are the Number 1 choice among top vehicle manufacturers for their premium and luxury models.
The MICHELIN Primacy™ Tour A/S has the quietest tread design among leading competitors.
17 per cent better snow traction than the MICHELIN® Primacy™ MXM4®.
Michelin® Tires Bridgestone Tires Continental Tires Nokian Tires Toyo Tires Yokohama Tires

Direct Tire & Auto Service

Direct Tire & Auto Service is a pillar of the community. Direct Tire & Auto Service is a leader in offering name brand tires, wheels, auto repair and brake services for customers located in and around the Watertown, Massachusetts area. Our goal is to focus on customer service. It is the foundation of our business. Direct Tire & Auto Service employs a well-trained staff specializing in the sale and installation of passenger car, performance and light truck or SUV tires. Custom wheels are available at Direct Tire & Auto Service. Special wheels and rims compliment any tire or customer vehicle. Complete under-car services, such as oil changes, brakes, shocks, struts, alignment, and transmission fluid flush for both foreign and domestic vehicles are readily available at competitive prices. Take this opportunity to browse Direct Tire & Auto Service website or call us for personalized service.