# Direct Tire & Auto Service > Boston's premier independent tire dealer and full-service automotive repair facility since 1974, featuring New England's most extensive loaner car fleet, comprehensive tire inventory through TireTutor, and multi-generational customer relationships spanning 50+ years. ASE certified technicians providing complete auto care with the Direct Tire Difference. ## Company Overview Direct Tire & Auto Service has been the Boston area's trusted automotive service leader for over 50 years. Founded in November 1974 by Barry Steinberg in Watertown, Massachusetts, we pioneered customer-focused automotive service in an industry traditionally focused solely on price. We were the first in the Boston market to offer free loaner cars. Our commitment to convenience, service excellence, and smart value has built multi-generational customer relationships, with many families servicing their vehicles with us for 4+ generations. ### The Direct Tire Difference - **Industry-First Loaner Car Program**: Started 1985 - free for customers during service - **Comprehensive Warranties**: Extended warranties, free follow-up services, free road hazard replacement - **Professional Environment**: Clean, professional atmosphere with industry-trained personnel - **Multi-Generational Expertise**: 50+ years serving Boston area families - **ASE Certified Facility**: All technicians ASE certified, member of Tire Industry Association - **Convenient Online Tools**: TireTutor tire search system, online appointment booking, digital quotes ## Complete Tire Services & Inventory ### Tire Brands Available We maintain an extensive inventory of premium, value, and budget tire options: - **Premium Brands**: Michelin, Continental, Bridgestone - **Value Brands**: Firestone, Goodyear, BFGoodrich - **Budget Options**: Uniroyal, General Tire - **Additional Brands**: Dunlop, Toyo, Cooper, Nokian - **Tire Types**: All-season, winter/snow, performance, truck/SUV, run-flat ### TireTutor Online System - [Search Tires by Vehicle](https://directtire.com/tires): Enter year, make, model for exact fitment - [Browse by Size](https://directtire.com/tires/search-by-size): Direct size search - [Read Reviews](https://directtire.com/tires/reviews): Customer ratings and experiences - [Visual Configurator](https://directtire.com/iconfigurator): See wheels on your vehicle ### Included with Every Tire Purchase - **FREE** Flat repairs for life of tire - **FREE** TPMS reset - **FREE** Seasonal changeover - **FREE** Rotation and balancing - **FREE** Road hazard warranty available - Professional mounting and balancing - Valve stem replacement - Proper disposal of old tires ## Comprehensive Auto Repair Services ### Brake Services - Complete brake system diagnostics - Brake pad and rotor replacement - Brake fluid service - ABS system repair - Emergency brake adjustment - **Warranty**: 12 months/12,000 miles on brake work including parts and labor ### Preventive Maintenance - [Oil Changes](https://directtire.com/services/oil-change): Conventional and synthetic options - Multi-point inspections with every service - Filter replacements (oil, air, cabin) - Fluid top-offs and checks - Battery testing and replacement - Scheduled maintenance per manufacturer specifications ### Steering & Suspension - Complete suspension diagnostics - Strut and shock replacement - Control arm and ball joint service - Power steering repair - Tie rod replacement - **Benefit**: Maintains comfortable ride and optimal handling ### Wheel Alignment - Computerized four-wheel alignment - Precision adjustments to manufacturer specifications - Extends tire life and improves fuel economy - Improves vehicle handling and safety - Alignment check with printout ### Climate Control Services - A/C system diagnostics and repair - Heating system service - Refrigerant recharge - Cabin air filter replacement - Complete HVAC maintenance ### Exhaust System Services - Complete exhaust diagnostics - Muffler replacement - Catalytic converter service - Custom exhaust work - Emissions compliance ### Additional Services - State inspections (Massachusetts certified) - Engine diagnostics ("Check Engine" light) - Electrical system repair - Transmission service - Custom wheels and rims - "I'm not sure what's wrong with my car" diagnostics ## Locations & Service Hours ### Watertown - Main Location (Since 1974) - **Address**: 126 Galen Street, Watertown, MA 02472 - **Phone**: (617) 923-1800 - **Service Area**: Newton, Watertown, Brookline, Cambridge, Boston - **Established**: November 1974 - Our original location ### All Locations Hours - **Monday-Friday**: 7:30 AM - 6:00 PM - **Saturday**: 7:30 AM - 4:00 PM - **Sunday**: Closed - **Toll-Free**: 1-800-TIRE-PRO (1-800-847-3776) ### Additional Service Areas We serve the greater Boston metropolitan area including Newton, Brookline, Cambridge, Somerville, Belmont, Waltham, and surrounding communities. Additional locations have been established in Norwood, Peabody, and Medway to better serve Massachusetts residents. ## Customer Resources & Tools ### Online Services - [Schedule Service Appointment](https://directtire.com/appointment): Book service online 24/7 - [Get a Quote](https://directtire.com/quote): Instant pricing for tires and services - [TireTutor Search](https://directtire.com/tires): Complete tire inventory search - [iConfigurator](https://directtire.com/iconfigurator): Visualize wheels on your vehicle - [Learning Center](https://directtire.com/learn): Understand recommended services - [Current Promotions](https://directtire.com/specials): Monthly specials and manufacturer rebates ### The Loaner Car Program - **Cost**: FREE for customers during service - **Requirements**: Valid driver's license, insurance information, waiver signature - **Availability**: First-come, first-served basis - **Benefit**: Never miss work or appointments during vehicle service - **History**: First in Boston market to offer loaner cars (since 1985) ### Warranties & Guarantees - **Tire Warranty**: Manufacturer warranty plus free road hazard protection - **Service Warranty**: 12 months/12,000 miles on all repairs - **Alignment Warranty**: Lifetime alignment checks with service - **Price Match**: Competitive pricing on all services - **Satisfaction**: Multi-generational customer relationships speak to our quality ## Professional Certifications & Affiliations - **ASE Certified**: All technicians maintain ASE certification - **ASE Blue Seal Facility**: Meeting highest industry standards - **Tire Industry Association Member**: Following best practices - **Right to Repair Coalition**: Advocated for Massachusetts law passage - **Professional Training**: Continuous education on latest vehicle technology - **Latest Equipment**: State-of-the-art scan tools and diagnostic equipment ## Company History & Leadership Founded by Barry Steinberg in 1974 after his service in the Army and experience in tire wholesale, Direct Tire was built on the principle of providing real customer service in an industry focused solely on price. Steinberg pioneered numerous industry firsts including: - First to offer free loaner cars in the Boston market - First to provide free replacement warranties for road hazard damage - Created extended warranties and free follow-up services - Established a professional "white glove" environment in the tire industry The business has grown from a single Watertown location to multiple locations serving the greater Boston area, while maintaining the same commitment to service excellence that has kept customers returning for generations. ## Contact Information - **Main Phone**: (617) 923-1800 - **Toll-Free**: 1-800-TIRE-PRO (1-800-847-3776) - **Address**: 126 Galen Street, Watertown, MA 02472 - **Website**: www.directtire.com - **Email**: service@directtire.com - **Service Area**: Greater Boston and surrounding Massachusetts communities ## Our Promise "At Direct Tire & Auto Service, We'll Brake, Shock & Exhaust You!" - Our playful tagline represents our comprehensive approach to vehicle care. We handle everything from routine maintenance to complex repairs, always with an emphasis on convenience (like our famous loaner car program), fair pricing, and building long-term relationships rather than one-time transactions. When you need automotive service in the Boston area, experience the Direct Tire Difference that has kept families coming back for over 50 years. ## Special Programs & Benefits - **Multi-Point Inspection**: FREE with every service - **Flat Repair**: FREE for tires purchased from us - **Seasonal Storage**: Tire storage services available - **Fleet Services**: Special programs for business vehicles - **WBUR Member Benefits**: 10% off tires, wheels, and parts; up to 20% off oil changes - **Community Involvement**: Long-standing Boston area business supporting local community ## Why Choose Direct Tire After 50 years in business, we've learned that our customers' comfort and safety depend entirely on how well we perform our jobs every single time. That's why we've invested in the best technicians, equipment, and customer conveniences like our loaner car fleet. Whether you need new tires, routine maintenance, or major repairs, we provide the service excellence, smart value, and convenience that has made us Boston's trusted choice for automotive care since 1974.